As AFC Ajax enters the 2024-25 season, a renewed sense of energy has invigorated the club. The legendary European football team is poised for a fresh start, focused on unity and excellence. From players to executives and devoted fans, every member of the Ajax family is looking ahead with optimism, united in their determination to achieve greatness together. For each other, with each other.

In this new era, Atelier Munro is honored to be stepping in as the Official Formal Wear Supplier, continuing through at least 2027. Starting this season, the men’s and women’s teams, along with staff and executives, will be wearing Atelier Munro formal wear for select occasions and events. Both Ajax and Atelier Munro share a core belief in the power of confidence and presenting oneself with character – knowing that looking sharp does more than simply turn heads, it drives performance at the highest level.

The vision behind this partnership is clear: to offer a cohesive collection of formal wear that unites the entire club while also allowing individuals to express their personal style. Midnight blue, a flattering and timeless color, forms the base of these sophisticated looks. In addition to formal and lightweight suits, players and staff now have a versatile wardrobe that includes soft knitwear, crisp white shirts, and refined, handcrafted footwear. For Ajax 1, custom-tailored vests also provide an extra modern twist. Curated to be mixed and matched, these pieces allow each club member to style their look to their own tastes and for any occasion while still presenting a unified club aesthetic.

Each suit has been finished with a distinctive Ajax patch, showcasing the iconic club logo. Players and board members have received a logo with silver embroidery, while other members have a refined ton-sur-ton blue. All garments and shoes have been made to measure, ensuring an impeccable personal fit.

This collaboration has been brought to life through a new campaign featuring Ajax players in their custom formal looks, each styled with their choice of a sleek white shirt or luxurious knitwear. The campaign was shot both at the iconic Johan Cruijff Arena and “De Toekomst”. “De Toekomst” is the famous Ajax training complex near the Johan Cruijff ArenA, where the players can often be found preparing for their next big match. The familiar setting of the locker room creates an authentic connection between their sharp new looks and the heart of the club’s daily operations, reinforcing the sense of pride and readiness that define the Ajax teams.