This year, Amsterdam marks a monumental milestone – 750 years of vibrant history, culture, and community. Though the city has grown and evolved, one thing that hasn’t wavered is the enduring spirit that makes Amsterdam one of the world’s most inspiring places.

In honor of this historic anniversary, Atelier Munro is proud to introduce a limited-edition collection inspired by Amsterdam’s rich legacy. Featuring a hoodie, T-shirt, and leisure pants, each piece is crafted with care and intention. Embroidered with “Amsterdam 750,” the iconic three red crosses, and the years 1275-2025, these items symbolize unity, pride, and the city’s timeless spirit.

Designed in Amsterdam and meant to be worn throughout the city’s diverse neighborhoods and beyond, each garment commemorates the everyday pride of Amsterdammers. From the bustling cafés of Jordaan to the vibrant streets of De Pijp and Zuidoost, every neighborhood’s character is woven into this collection. Available online and at The Atelier Munro House Amsterdam, we invite you to wear these exclusive garments and be part of the city’s ongoing story.

To capture this moment, we photographed everyday Amsterdammers in their own neighborhoods – a genuine reflection of people who hold a deep love for their city. We explored the streets of Amsterdam from Noord to De Pijp, and wandered across the canals from Jordaan to Zuidoost. While each neighborhood has its own distinct character, all are united by an enduring pride that will carry Amsterdam through the next 750 years.