Fall/Winter 2024 Signature Collection
For this season we drew our inspiration from the Swiss Alps, where luxury lifestyles and weatherproofed dressing intersect. Emphasizing the concept of elevated layers, your FW24 signature collection features everything from hyperflexible comfort staples to formal winter statement pieces.
Showcasing head-to-toe ensembles crafted only from the highest-end seasonal fabrics, including fine flannels, soft cashmere, premium wool, and versatile corduroy, in colors ranging from warm neutrals to deep greens, blues and burgundy.
Inspired by the iconic village of Zermatt in the Swiss Alps, our new Made-to-Measure signature collection for Fall/Winter ’24 emphasises the concept of elevated layering.
Set in the Swiss Alps is a chalet that reimagines alpine living. Not in the disruptive way original projects can often manifest, but in a considered design that delights only those who enter. From outside, Heinz Julen’s creation very much appears to be another traditional wooden cabin, but once inside, the 300 sq ft loft unveils itself as après-ski at its most elevated.
I had once heard Zermatt described as the Aspen of Europe. A description that felt surprisingly fitting as we wandered through town, passing people from the world over. Between the world-class slopes and spectacular views of the iconic Matterhorn, it is easy to see why this town is one of Switzerland (and indeed Europe’s) most revered resorts. The architect responsible for The Loft was actually from here. It’s just one of his hometown projects, but a prime example of his unique philosophy.
Heinz was born in 1964 to beloved local, August Julen. A mountain guide and ski teacher, his father was an interesting guy who no doubt ignited Heinz’s burgeoning love for the town and architecture, often enlisting his son’s help as a youngster to remodel ancient Valais chalets. The Loft is inspired by the architect’s unique upbringing, created to reclaim his childhood and recreate something for his adult self. The result is a three bedroom apartment that straddles old and new. Structurally, it’s a symphony of glass, steel, textured concrete and wood, which may sound cold and harsh but the finished product is far from it. Julen’s Loft is a masterclass in balancing heritage charm and contemporary design.
Floor to ceiling windows offer unobstructed views over the slopes and village, allowing you to feel close to the nature outside and Heinz’ youth spent skiing. In homage to his childhood, the apartment has all the elements needed to make the mountains comfortable. He welcomes the aged and unpolished. There’s the unfinished lift, a salvaged bathtub, reclaimed furniture, a kitchen with door handles made from bent soup spoons. Constructed in 1999, Heinz has intentionally allowed materials to age. Wood has weathered and a film of rust grows on the steel windows in the same way one might find in old alpine cabins. Heinz leans into the character it provides, letting it contrast and balance the other side of his creation.
For his adult self, the architect embraces luxury and extravagance. Beautiful artworks are dotted around the space. A baby grand Steinway piano sits in the lounge. There’s even ‘hidden’ on the top floor with the master bedroom, which you access through a stairwell behind the breakfast table. The coup de grâce? A chandelier designed by Julen himself composed of rustic window frames and a cascade of crystal. A perfect fusion of reclaimed past, warmth, and luxury – an embodiment of his unique and intriguing philosophy distilled into one beautiful centerpiece.
Inspired by the iconic village of Zermatt in the Swiss Alps, our new Made-to-Measure signature collection for Fall/Winter ’24 emphasises the concept of elevated layering.
Inspired by the iconic village of Zermatt in the Swiss Alps, our new Made-to-Measure signature collection for Fall/Winter ’24 emphasises the concept of elevated layering.
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