The concept was developed by the brand and designed in close collaboration with Amsterdam-based architecture studio, Unknown Architects. Every element of the space integrates our philosophy of manifesting character – the pursuit of culture, quality, and authenticity. Sustainability was a guiding principle for design, featuring materials like linen, recycled wood, Belgian bluestone and other natural materials from Europe. The result is a transparent, light filled space where modernism meets singularity.

Contributions appear throughout the store from a collection of local artists, artisans, and entrepreneurs that share our passion for quality craftsmanship. A specialty coffeehouse and roastery from Utrecht, The Village Coffee, created a special Atelier Munro roast for us to serve. Local bookstore, Utrechtse Boekenbar, curated and delivered our library. Great local men have even contributed to the design of the store, with feature lighting from Rotterdam-native Tim Hooijmans, tapestries from David Kulen, and soon, an installation from brand ambassador Bjarne Mastenbroek.