The concept for the store was developed by the brand, with every element integrating our philosophy of manifesting character – the pursuit of culture, quality, and authenticity. The result is an open space with a balance between polished cement floors and warm wood, filled with light. Both natural – thanks to the high windows – and artificial for the dark winters in Canada. Despite the contemporary, industrial feel and soaring ceilings, the store also has comforts that help make it feel like a home: a lounge, a library, real greenery, and, most importantly, a barista corner for a great coffee.