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Exciting Partnership: Atelier Munro x AFC Ajax

Exciting Partnership: Atelier Munro x AFC Ajax

We are proud to announce that we have signed a partnership with the Dutch football club AFC Ajax. We will be the Official Formal Wear Supplier from the upcoming season through at least 2027. Players, executives, and staff of Ajax will be dressed by Atelier Munro. Both the men’s and women’s teams of Ajax will wear Atelier Munro suits and formal wear (on certain occasions) and for a select number of matches.

"We are very proud of this collaboration with Ajax. We are convinced that this partnership will contribute to our ambition to make the world of clothing more personal, and to increase awareness and appreciation for it. Ultimately, this will help more people find their way to our own Atelier Munro Houses and shop-in-shops at the finest retailers in Europe and North America where we are available, as well as our online shop."
Jasper Willems
"We welcome Atelier Munro with open arms, and they fit well with us. Founded in Amsterdam, they have grown into an international player with experience in dressing both top sports teams and the business community. This partnership gives us the opportunity to dress everyone appropriately and beautifully for every occasion."
Menno Geelen

About AFC Ajax

Amsterdamsche Football Club Ajax, also known as Ajax, is a Dutch professional football club based in Amsterdam, and is one of the most renowned football clubs in The Netherlands, with big national and international successes.

Ajax was founded in Amsterdam in 1900. Over the years, the club has developed into a publicly traded football association with international prominence and recognition. Since the introduction of professional football in The Netherlands (1956), Ajax has played continuously at the highest level. Atelier Munro and Ajax share some of the same core values, such as striving for excellence and the belief that together you can make great things happen. These principles make our collaboration a natural and exciting fit. We are honored to align ourselves with a club that optimizes success, ambition, and a rich history of achievements.