AFC Ajax and Atelier Munro step into the 2025/26 season with a vision rooted in pride and tradition. The path to greatness has never been without setbacks, yet by holding fast to its identity, Ajax always finds its way back to the top. That same spirit now defines not only how they play but how they carry themselves, expressed in their new formalwear crafted with Atelier Munro.

Though the city has grown and evolved, one thing that hasn’t wavered is the enduring spirit that makes Amsterdam one of the world’s most inspiring places.

Compared to all other major North American sports, it took a very long time for the NHL to embrace and showcase its so-called “tunnel fits” – the looks worn by players in the pre-game stadium tunnel.