That’s quite similar to how we do things at Atelier Munro. Taking the best parts of tradition, while evolving them for today.
Yes, and that’s why you’re successful. You’re selling artisanal suits, coats that honor tradition. We have the same ethos.
What I did change when I took over the restaurant about 30 years ago was the wine list and the beautiful wine cellar that you guys recently came to have dinner in. I built that 20 years ago, just shortly after my dad died. I wanted to have a place to really showcase our vast wine collection, which is the largest in the country. It actually only houses about a third of our collection. To get everybody’s buy in on that was a little bit crazy because most people only know cellars to be one story underground. I wanted to do something more magnificent, so I decided to go two stories underground and everybody thought I was crazy. It took 56 tonnes of steel, 500 cubic meters of concrete, but it looks good, it worked out. It’s our most popular private dining room now. It was kind of a happy accident.
I didn’t originally want a table down in the lower part. I wanted more wine down there. There’s an upper level, a mezzanine level, and I was just going to have the table for 14 there. But when we finished it, the builder wanted to throw a party to show off the space and somebody asked can I have a party down there? and I said sure. We quickly realized a table down there would generate even more for the restaurant. You know the rock band Rush? Geddy Lee and I are really good friends and we do a series of charity dinners. Last month, we did a dinner down there and raised $150,000 a head for climate action with that table. Good design often leads to happy accidents like that.