Beethovenstraat 9, Amsterdam
Shop meets showroom, cafe meets library, communal space meets service hub. Our new home is a meeting place for our clients, style advisors, and tailors alike. A space to get inspired, enjoy the finer things, and connect.
Located at Beethovenstraat 9 in Amsterdam Zuid, our flagship store offers a chance to explore our endless possibilities. You can browse garments for inspiration, try on samples of our products, and feel the fabrics. Advisors will be on hand to help you create your made-to-measure garments and offer wardrobe advice. The space also features a ceremonial and wedding space for groups, its very own café to enjoy a perfect espresso, and a complimentary library of literature about men of great character.
The concept was developed by the brand and designed in close collaboration with Amsterdam-based architecture studio, Unknown Architects. Every element of the space integrates our philosophy of manifesting character – the pursuit of culture, quality, and authenticity. Sustainability was a guiding principle for design, featuring materials like linen, recycled wood, Belgian bluestone and other natural materials from Europe. The result is a transparent, light filled space where modernism meets singularity.
Contributions appear throughout the store from a collection of local artists, artisans, and entrepreneurs that share our passion for quality craftsmanship. A specialty coffeehouse and roastery from Utrecht, The Village Coffee, created a special Atelier Munro roast for us to serve. Local bookstore, Utrechtse Boekenbar, curated and delivered our library. Great local men have even contributed to the design of the store, with feature lighting from Rotterdam-native Tim Hooijmans, tapestries from David Kulen, and soon, an installation from brand ambassador Bjarne Mastenbroek.