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We help you explore your style, what you want, and craft clothing worthy of your character. You define your wardrobe, not the other way around.

We create made-to-measure clothing as singular as the men who wear it. Essentially, we listen to your every preference, from taste to fit, and make it a reality. The result? One-of-a-kind clothing that’s never forgettable, always flattering, and naturally reveals something of its owner.

Why made-to-measure clothing?

Because it fits you better in every sense. Working with an advisor, you’ll be able to curate your clothing. It will be crafted to your body, your individual taste, and the things you care about. It means you’ll always look your best and feel your best.

Individuals

Some things are better captured in image. Individuals is an experiment in self-expression. An ever-expanding group of diverse men, each given one fabric and creative license. See what they created.

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Sustainability & durability

Our focus is on minimizing waste, maximizing our product’s lifespan, and empowering conscious choices. Our high-quality garments are designed to last and made on demand to avoid overproduction.

How does it work?
Book an appointment

Everything we do is built on personal service, so we need to meet you. After a personal introduction to the brand, you can book an appointment to explore your options with your advisor. You can choose to visit one of our 50+ locations, ask us to visit you, or have a virtual session.

Get measured & fitted

Once you’ve decided the items you’d like to create, it’s time to be fitted. Our advisors will carefully measure your body to ensure your item is made to your exact proportions for an impeccable fit. We’ll tailor to your preferences, whether you’d prefer a classic fit or something more relaxed.

Choose fabrics & details

Browse through our endless fabric options and find the one for you. Then you can decide all the details. The collar, the cuff, the lining, the buttons. Finally, you can add personalizations if you wish, like monogrammed initials. Your advisor will be on hand to help every step of the way.

Order & pick up your item

Your item will be carefully crafted for you within 3-5 weeks. Then you can try on your one-of-a-kind garment and if needed, we will arrange any last adjustments.

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