Laura

As AFC Ajax enters the 2024-25 season, a renewed sense of energy has invigorated the club. The legendary European football team is poised for a fresh start, focused on unity and excellence.

We are proud to announce that we have signed a partnership with the Dutch football club AFC Ajax. We will be the Official Formal Wear Supplier from the upcoming season through at least 2027.

We welcomed our newest Atelier Munro House to the city of Rotterdam. Our largest yet, it marks the second flagship store in the Netherlands and fourth flagship store worldwide. Despite being a vast space boasting two storeys, the space bears all the same warmth and homeliness of our other locations. A shop meets showroom meets café where you can be inspired, guided and, of course, experience the ultimate tailoring service.

Introducing a new Atelier Munro project, where we asked three artists from across the world to create exclusive works on a different kind of canvas: the lining of our jackets. Possible to line every kind of jacket from our range, this limited release offers the chance to make any occasion feel special in the most understated way.

In this last issue of 2023, we get ready for the festive season ahead. Looking back at the months gone by, making plans for the year coming and making sure to share inspiration for that all important mastery we call the art of giving. As the year winds down and the holiday season draws near, it was once again time to celebrate with a festive dinner.

The world of black tie is one of expectation. Sometimes explicit, often unspoken. We find it amusing that a dress code that so often demands black and white, could have so many gray areas. So, asked Jasper break down how to go about styling a standard two-piece tux and some of his favorite approaches to festive events.

During Amsterdam's Sculpture Biennial ARTZUID our collaboration with Jasper Krabbé continues. The artist and first-time curator will show a scale model of the monumental sculpture he made for the event in the AM House on Beethovenstraat. He takes us through the creative process behind the sculpture and his vision for the exhibition.

Summer knitwear may feel like an oxymoron, but in truth it’s becoming one of the items we reach for more than anything else in the warmer months. The modern man’s wardrobe becomes more charismatic and comfortable with a few carefully selected summer knits at his disposal. We caught up with style advisor Can to find out why.

When one needs clothes that will make you look and feel your best while visiting galleries, attending weddings, garden parties, it’s sometimes difficult to know what to wear. And since it’s summer and you may even be suffering from high heat and humidity, the question becomes even more pressing.

This summer brings new stories to share and, of course, a new, special summer wine to taste, thanks to another delicious collaboration with sommelier Simo Zbiri. Curated by Simo, the limited-run vin is created by Denis Tissot, chief winemaker of Châteaux Ministre, a small independent winery specializing in au natural production.

In this seventh issue of the AM Times we are exploring what we’re calling ‘the fabric of Atelier Munro’. Creating a new kind of fabric which is not something you see, but something you feel when wearing Atelier Munro. When you get dressed in the early morning. When you perform for crowds with confidence. When you enjoy quiet moments alone reading a book, listening to a podcast, sipping a cool glass of red wine in the summer shade. It’s in everything we create for you as you create every garment yourself, weaving in those moments, discovering what personal style and empowerment really is, and experiencing that touch of a human being in the seams of a garment made specially for you.

We realize that our business has the potential to harm the world around us or create positive change – and we prefer to do the latter. But why exactly is clothing that you design to the last detail better for everyone? We chatted to our Sustainability Manager Milou Schijf to find out.

We recently got the chance to collaborate with two of the talented men behind Toronto’s Symphony Orchestra, creating a collection of quiet luxury inspired by their lives and work. One half of the duo is Mark Williams. He comes to the centuries old institution with a modern mission: to bring classical music to the masses.

Juan Carlos and his son Daniel are never too far from a warm sea breeze and ocean view. The pair have spent the last years creating a shopping destination in Euromoda. We sat down together to talk about what it's like to live in paradise and how this collision of cultures informs everything they do.

Summer is only moments away and the ice cold cocktails are calling, so we are diving into what to bring along on your summer getaway this year. And who better to ask than Style Advisor Ricardo.

In our endless quest to stay and look cool in summer, few options are as effective as the piqué knit. Stylish, sure. Comfortable, yes. Airy, absolutely. With a structure that optimizes airflow and a texture that reads as polished but interesting, it is an easy choice.

With our new Calgary store only a few months away from opening, we wanted to chat to the guy making it possible: Can Altay. He’s the Brand Experience Leader for the region, an excellent style advisor and generally speaking: a hell of a guy.

We have been lucky enough to collaborate with Nasrdin on a new collection. The looks drew inspiration from his greatest influences and crafted them into pieces that reflect who he is today. We’re pulling back the curtain on the curation process - diving into each of the four looks and the stories behind them.

Spring has officially started in the Northern Hemisphere and we can feel it everywhere. Every day more people find their way to made-to-measure clothing. The requests for lighter and more versatile pieces are gaining momentum and we are super proud to share so many new things this season.

As it gets colder outside and we’re busy finding ways to stay cozy, externally with beautiful layers, internally with warming cocktails, it is the perfect moment to look back at what we’ve done and where we’ve been. Reflecting on those special moments of the past 12 months. Reconnecting to the people we’ve met, the ideas we’ve made, the thousands and thousands of clients we served, dressed, and styled.

It’s that time of the year again: black-tie season. And that means bow ties. If you don’t know how (or like us, could always use a reminder), we’ve asked our Store Lead from the AM House Amsterdam Iiro for a tutorial.

With the height of winter well on its way, we've curated our most comfortable made-to-measure picks for the cold. These chilly-weather essentials will keep you warm, while still feeling delightfully lightweight and looking refined.

As we near the years’ end, enjoying the last rays of sun reflecting off the high-rises of Toronto and the canals of Amsterdam, taking short hikes in the countryside, spending afternoons on park benches trying to grasp the autumn colors, we are sliding slowly but surely into a more festive mood. Celebrating another year of hard work and milestones met, many we couldn’t have done without the people around us.

Eleven guests came together to celebrate good food and good company as we kicked off of the festive season together. We took the opportunity to get to know these great men and dig into their festive style – curated specially for the event.

We’ve put together some pieces that have the power to stand alone as the hero in your ensemble and still work nicely as functional layering pieces. Check them out to get inspired for your own wardrobe.

As the Store Lead at our newly opened AM House Toronto, Domenic is our resident expert on cold-weather curation. He put together a look of his cozy must-haves for us, so we sat down to find out more…

When you opt for high quality made-to-measure like us, we want you to wear them for as long as possible. Here’s how to get the most out of older occasion wear and ensure you still look and feel amazing.

The hockey star and Toronto native curated a made-to-measure collection designed as tribute to the city. We're taking a deep dive into each look, tailored to a different aspect of Mark’s life in hockey and beyond the rink.

As your final layer on display to the world, your coat can really define your cold-weather look. Sharp and versatile, the car coat is an essential for fall.

It’s been a long time coming, but the doors to our first Canadian flagship store are finally open. Three floors and 3,000sq. ft of made-to-measure, tailoring traditions, and inspiration.

As we put the last hand on our new Toronto flagship store, seeing everything come together in one beautiful space, the result of a neatly planned operation that started over 10 months ago – I’ve been thinking about what it means to ‘return to work’.

Striking the sweet spot between smart and casual is art form unto itself these days. One of looks that nails this balance is from style advisor Scott at Mitchells in Westport.

We’re getting back to the grind and slowly returning to a new normal. If you’re wondering how to bring more smart-casual into your work wardrobe, our style advisors have all the tips.

If you’re feeling the urge to shake up your fall wardrobe, the private store and a session with your Style Advisor can be invaluable. Here’s how to get the most out of your time together.

We’d like to introduce you to our new favorite place to relax: Fier. Nestled in the quaint village of Eersel, the store is one of the newest Atelier Munro locations.

The demand on festive wear is expected to be high. Like the champagne shortage last year, we recommend getting in early to ensure you don’t miss out.

Our new collaboration with the Dutchman, inspired by the tulip Semper Augustus, explores finding beauty in the unexpected and rethinking how we define flaws.

Comfortable with an easy and instant refinement, knitwear is a true wardrobe hero. Especially when it comes to work. Here are our favorite combinations for nine-to-five. 

If you’re like us and leave your vacation packing to the last minute, don’t worry. We’ve put together a curated list of ready-to-wear items that are perfect for summer.

Comfortable and versatile, our lightweight jackets are a mainstay of the modern man’s wardrobe. Let us talk you through how to pick the right one for you.

Whether you’re headed away on summer break or escaping for the weekend, summer packing starts with knowing how to pack properly. All it takes is some light origami work.

Ricardo put together a look to beat the heat and it’s a masterclass in light layering. We got to pick his brain about the inspiration behind the outfit.

The first issue of The AM Times. Not so much a milestone, but rather a stepping stone. A stepping stone to explore our love for character. Born out of a need to tell more stories, share deep dives, and explore the boundaries of what we’re doing at Atelier Munro. Capturing the people we work with, the products we make, the places we visit, and the planet we love.

The newest in our range of lightweight jackets featuring large distinctive patch pockets – ideal to carry all your essentials during your travels.

We’ve been lucky enough to get acquainted with the Dutch driver while working on our travel wear collection together.

If you weren’t already planning to see the city of classical greats this summer, there’s now one more reason to visit.

Perhaps no one understands this better than Alstermo Bruk. These Swedes have been creating beautiful suitcases for over two centuries.

Style advisor Juni put together one of our favorite looks this season. We sat down to find out what makes this modern ensemble work so well.