125 years of Ajax, celebrated in style – see how we suited up some of the club’s most iconic legends.

To celebrate our partnership with field hockey giant AH&BC Amsterdam, we sat down with four men of great character from different generations and circles in the club.

As AFC Ajax enters the 2024-25 season, a renewed sense of energy has invigorated the club. The legendary European football team is poised for a fresh start, focused on unity and excellence.

We are proud to announce that we have signed a partnership with the Dutch football club AFC Ajax. We will be the Official Formal Wear Supplier from the upcoming season through at least 2027.

Embrace an airier approach to formality this summer. Whether you’re the host or an invited guest, our pure linen tuxedos will effortlessly keep you looking and feeling cool for those elevated events.

Looking for hyper-flexible pieces you can dress up or down? This season we’re embracing a more relaxed approach to made-to-measure that still feels impeccable and exudes a distinctly summer feel. These sharp looks will stand out and stay comfortable for daytime adventures through to evening events.

Earthy in color and airy in feel, these elegant fabrics are some of our favorites this season. Nature-inspired hues are flattering on everyone. From terracotta to sand, there's a selection of sophisticated pieces for spring and summer.

Introducing one of our Atelier Munro exclusives and a favorite for Spring/Summer ’24. This houndstooth jacket is an essential every man should have in their closet – a versatile piece for the start of spring to the end of summer and beyond.

Get ready for those extended spring weekends with our cashmere knitwear set. In classic heathered gray, this matching pair is the ideal off-duty look, whether you are traveling, having a relaxed weekend off, or a cozy night at home.

When the rainy days begin to collide with warmer weather, invest in one of our favorite fabrics for spring. The peached technical fabric is a go-to for transeasonal style. Light, robust and rain resistant, this velvety-textured material is ideal for forming practical pieces to wear separately or together.

Inspired by the ambition the city of Los Angeles represents, this season brings a west coast attitude to tailoring. We’re embracing a more relaxed approach to made-to-measure that still feels impeccable and exudes a distinctly summer feel.

We welcomed our newest Atelier Munro House to the city of Rotterdam. Our largest yet, it marks the second flagship store in the Netherlands and fourth flagship store worldwide. Despite being a vast space boasting two storeys, the space bears all the same warmth and homeliness of our other locations. A shop meets showroom meets café where you can be inspired, guided and, of course, experience the ultimate tailoring service.

Introducing a new Atelier Munro project, where we asked three artists from across the world to create exclusive works on a different kind of canvas: the lining of our jackets. Possible to line every kind of jacket from our range, this limited release offers the chance to make any occasion feel special in the most understated way.

One of the city's most beloved places to eat, Barberian’s has been a favorite for intimate dinners for decades. We caught up with the owner Arron Barberian to learn more about what has made this traditional spot the fine-dining choice for generations.

In this last issue of 2023, we get ready for the festive season ahead. Looking back at the months gone by, making plans for the year coming and making sure to share inspiration for that all important mastery we call the art of giving. As the year winds down and the holiday season draws near, it was once again time to celebrate with a festive dinner.

Luxurious, lustrous velvet. Say the word and the essence of the fabric will reveal something of its nature to you instantly. Vel-vet. Soft and alluring like a whisper. It simply has that mood of having all the trimmings. No wonder we see more and more people eager to wear it, especially as the festive season draws near.

One of the reasons we are so fond of the festive season is the unique chance it offers us to romanticize life. To gather the people whose company we enjoy and do something special. While food is often the centerpiece and a paired wine is always appreciated, a well-curated cocktail presents a great opportunity to wow.

There are few things in this world as gratifying as a dinner party that seems to stretch on forever. This year we convened in Toronto, welcoming fourteen guests – some old friends, some new, and a couple from our own team – each dressed in their own black-tie attire curated specially for the event.

You may have heard us talk about our ‘buy lasting and buy less’ philosophy before, and it’s something we think is worthwhile adopting to how you choose to...

Private dining rooms offer the best of both worlds, the food and service of a restaurant, the privacy and atmosphere of home. In case you are inspired to warm your own life with more connection and a little extravagance, we asked our style advisors and partners around the world for their favorite spots to sit down with family and friends to celebrate the festive season.

The world of black tie is one of expectation. Sometimes explicit, often unspoken. We find it amusing that a dress code that so often demands black and white, could have so many gray areas. So, asked Jasper break down how to go about styling a standard two-piece tux and some of his favorite approaches to festive events.

It’s been a long road to get to the AM House Calgary. What began as one man working out of his home turned into a small team of locals ready to serve the community.

We have also found our way into the sport, partnering with two of the most exciting names active in the Netherlands. From this season on, we are teaming up with the Amsterdam-based indoor club XNRGY

The arrival of social media forever changed the world of sports. When players can be captured anywhere, anytime, their entire lives are opened up to commentary. Now there is a generation of players growing up in this new landscape. One of them: left winger for the Calgary Flames, Andrew Mangiapone.

We chased down some of the style advisors with our favorite looks for fall from the new campaign to ask how they do it. Digging into their approach to these autumnal months – from their signature look and personal formula for layering without sacrificing style to the pieces that make it easy.

If I look into my wardrobe, I realize my garments for spring/summer and fall/winter are becoming more akin to each other. Still I find there is still a big difference between the two. Not so much in the fabrics, weight, the quality, but in ways of wearing. During these last hot summer days, all I wanted was something breathable and airy. When days are getting colder, I still reach for those garments, but now my intention turns to layering.

Buyer and Style Advisor Ricardo speaks with us about his preferred approach to soft tailoring. Layering is key, he asserts, before showing us how to effectively meet this transition.

For artists, having their own studio or space to create means the world. As for us, serving as the backdrop for our Fall/Winter campaign, their studios mean sheer excitement.

As soon as the cold sets in, so does the overwhelming urge to cocoon yourself with new and delightful layers of wool. This season, we’re introducing a slew of new arrivals spanning the spectrum of formality. Gaurav takes us through his favorite options and style advice for each.

It’s rare to come across a beer with a point of view as refreshing as the drink itself. Enter: Calgary’s Eighty-Eight Brewing. The community-focused craft brewery is the...

The Dutch have been and continue to be masterful architects. Fortunately for us, we have had the chance to spend time with Paul Rem who was more than happy to educate us on more majestic buildings that deserve our attention and admiration.

Fall brings a host of visual treats, but none more soothing than the way it causes the world to glow with that unforgettable, soft light. That autumn light does for these two cities what a thoughtful choice of clothing does for a demanding man: it ensures that the unique inner and outer coincide almost magically. This makes both these cities perfect for exploring this fall.

No, not the 1974 movie by esteemed Italian director Lucino Visconti, but a conversation piece nonetheless. At the Atelier Munro House in Toronto, our brand experience leader and style advisor Vincenzo Fazzari is joined by two of his clients to share with us their journey so far.

Really celebrating quality craftsmanship requires an attitude of care and dedication that must be sustained – from the love with which an artisan makes your garments to the maintenance of them once they are part of your wardrobe. Even the best made clothing requires a little love from time to time to ensure they last as long as possible. Maintenance is not difficult

Looking at the new collection for fall and winter, it can be easy to get lost in all the sumptuous blends and softly textured flannels. Hoping for some guidance, I turned to Brand Experience Leader Bastiaan to see what he’s most excited about this season.

If you’ve never had the pleasure of witnessing the Calgary Stampede, imagine an entire city flooded with cowboys. Music, chuck races, more hay bales than you can count and, of course, rodeo. For ten days, Calgary is transformed into a celebration of all things Albertans hold dear. This year, the festival coincided with the soft opening of our Calgary Atelier Munro House.

During Amsterdam's Sculpture Biennial ARTZUID our collaboration with Jasper Krabbé continues. The artist and first-time curator will show a scale model of the monumental sculpture he made for the event in the AM House on Beethovenstraat. He takes us through the creative process behind the sculpture and his vision for the exhibition.

Summer knitwear may feel like an oxymoron, but in truth it’s becoming one of the items we reach for more than anything else in the warmer months. The modern man’s wardrobe becomes more charismatic and comfortable with a few carefully selected summer knits at his disposal. We caught up with style advisor Can to find out why.

When one needs clothes that will make you look and feel your best while visiting galleries, attending weddings, garden parties, it’s sometimes difficult to know what to wear. And since it’s summer and you may even be suffering from high heat and humidity, the question becomes even more pressing.

When we think of the summer season, we think of linen. It’s inevitable, provided you’re a man of personal taste in clothing. We are diving deep into linen. Why it is a more sustainable fiber and excellent for summer, along with some of our pieces to show different ways to harness the incredible comfort and feel of linen.

This summer brings new stories to share and, of course, a new, special summer wine to taste, thanks to another delicious collaboration with sommelier Simo Zbiri. Curated by Simo, the limited-run vin is created by Denis Tissot, chief winemaker of Châteaux Ministre, a small independent winery specializing in au natural production.

In this seventh issue of the AM Times we are exploring what we’re calling ‘the fabric of Atelier Munro’. Creating a new kind of fabric which is not something you see, but something you feel when wearing Atelier Munro. When you get dressed in the early morning. When you perform for crowds with confidence. When you enjoy quiet moments alone reading a book, listening to a podcast, sipping a cool glass of red wine in the summer shade. It’s in everything we create for you as you create every garment yourself, weaving in those moments, discovering what personal style and empowerment really is, and experiencing that touch of a human being in the seams of a garment made specially for you.

We realize that our business has the potential to harm the world around us or create positive change – and we prefer to do the latter. But why exactly is clothing that you design to the last detail better for everyone? We chatted to our Sustainability Manager Milou Schijf to find out.

We recently got the chance to collaborate with two of the talented men behind Toronto’s Symphony Orchestra, creating a collection of quiet luxury inspired by their lives and work. One half of the duo is Mark Williams. He comes to the centuries old institution with a modern mission: to bring classical music to the masses.

Juan Carlos and his son Daniel are never too far from a warm sea breeze and ocean view. The pair have spent the last years creating a shopping destination in Euromoda. We sat down together to talk about what it's like to live in paradise and how this collision of cultures informs everything they do.

Summer is only moments away and the ice cold cocktails are calling, so we are diving into what to bring along on your summer trip this year. And who better to ask than style advisor Ricardo.

In our endless quest to stay and look cool in summer, few options are as effective as the piqué knit. Stylish, sure. Comfortable, yes. Airy, absolutely. With a structure that optimizes airflow and a texture that reads as polished but interesting, it is an easy choice.

With our new Calgary store only a few months away from opening, we wanted to chat to the guy making it possible: Can Altay. He’s the Brand Experience Leader for the region, an excellent style advisor and generally speaking: a hell of a guy.

We have been lucky enough to collaborate with Nasrdin on a new collection. The looks drew inspiration from his greatest influences and crafted them into pieces that reflect who he is today. We’re pulling back the curtain on the curation process - diving into each of the four looks and the stories behind them.

Adding another list in our series of conscious content to read and watch, we’re turning our attention to must-listens for when you want to learn something new. From the thought-provoking to the chuckle-inducing, here are some shows to consider when you have extra time up your sleeves this summer break.

Taste plays a crucial role in everything we do at Atelier Munro. We’re always reminded of this when traveling. The two cities we’re diving into this issue are sure to heighten all your senses: San Juan in Puerto Rico and Calgary in Canada.

Spring has officially started in the Northern Hemisphere and we can feel it everywhere. Every day more people find their way to made-to-measure clothing. The requests for lighter and more versatile pieces are gaining momentum and we are super proud to share so many new things this season.

While in Italy for Pitti Uomo this year, we made a quick detour. The trip provided a perfect opportunity to take a closer look at where our knitwear is made and learn all about the process from start to finish.

Every now and then you stumble upon something that reminds you why you live in a big city. GRIMM is one of them: a series of smaller contemporary galleries dotted across some of the world’s best cities.

There’s not too many stores around that you can walk into and instantly feel like part of the family. So if you find yourself in the North East of the US this spring, we recommend stopping by this specialty store passed down through generations.

For many of us, a great pair of jeans are the holy grail when it comes to creating a flexible wardrobe. For those who often find denim a bit too stiff for daily wear, we have now welcomed something more comfortable: super-stretch denim.

You may have already caught a glimpse of the Redelmeiers at one of our tastings or even in our latest campaign. From our first meeting, we felt an instant kinship with the family of sustainable winemakers.

When traveling, checking out the landmarks is easy, but to discover the best places we think you really have to ask a local. This issue, we’re diving into two cities that are perfect for a weekend trip this spring.

Mario Bisio is one of those people who we can confidently say we don’t know where we would be without them. There from the very beginnings of Atelier Munro, his influence has echoed through our halls.

We’re officially thawing out from a long, cold winter and we couldn’t be more excited for our spring and summer collection. There’s lots to take in, so here are the highlights.

Last issue, we brought you a list of our favorite books for conscious living. So this time around, we wanted to round up the documentaries we think are worth a watch. These are our must-sees for your next rainy weekend.

Over the past few weeks, we have been capturing our new collection on style advisors around the world. As we had some of the most knowledgeable models at our fingertips, we thought we’d dig into their spring style with some rapid fire questions.

Hemp often brings to mind hippies and their flowing tees. But these days, it's being adopted by some of the finest mills around. Hailed as one of the more conscious options out there, let us tell you why you should keep an eye out for this fast-growing fiber.

Oslo is an intriguing mix of historic buildings and innovative architecture, quiet museums and lively bars, old and new. Located in one of those historic buildings is our partner, one of the leading high-end department stores in Scandinavia: Ferner Jacobsen.

This year is set to be a BIG one for weddings and it's all kicking off this spring. Whether you’re a groom, one of the groomsmen, or a guest, we have created a guide to getting your look together for the big day.

Of all the seasons, spring is the most notoriously unpredictable. One day you’re warm and dry, the next you’re caught in a drizzle. It’s why we keep coming back to the lightweight jacket when building our spring wardrobe.

As it gets colder outside and we’re busy finding ways to stay cozy, externally with beautiful layers, internally with warming cocktails, it is the perfect moment to look back at what we’ve done and where we’ve been. Reflecting on those special moments of the past 12 months. Reconnecting to the people we’ve met, the ideas we’ve made, the thousands and thousands of clients we served, dressed, and styled.

With holiday break coming up, a thoughtfully chosen book can make the perfect gift. We asked the team what they’ve been reading this year to put together a list – our favorite books to make you think.

It’s that time of the year again: black-tie season. And that means bow ties. If you don’t know how (or like us, could always use a reminder), we’ve asked our Store Lead from the AM House Amsterdam Iiro for a tutorial.

With the height of winter well on its way, we've curated our most comfortable made-to-measure picks for the cold. These chilly-weather essentials will keep you warm, while still feeling delightfully lightweight and looking refined.

We've been getting into the holiday spirit over here and were feeling curious about how others might be spending their season. We caught up with some of the special guests from our festive dinner to ask them what makes a great celebration.

It is the season of hosting and holiday parties. If you’re looking for something delicious to serve, we have a suite of signature cocktails that will go down a treat.

Easily one of our favorite places to spend Christmas and New Years, we asked Vice President of Wholesale North America Daphne for her must-visit spots in the city.

As we near the years’ end, enjoying the last rays of sun reflecting off the high-rises of Toronto and the canals of Amsterdam, taking short hikes in the countryside, spending afternoons on park benches trying to grasp the autumn colors, we are sliding slowly but surely into a more festive mood. Celebrating another year of hard work and milestones met, many we couldn’t have done without the people around us.

Eleven guests came together to celebrate good food and good company as we kicked off of the festive season together. We took the opportunity to get to know these great men and dig into their festive style – curated specially for the event.

We’ve put together some pieces that have the power to stand alone as the hero in your ensemble and still work nicely as functional layering pieces. Check them out to get inspired for your own wardrobe.

As the Store Lead at our newly opened AM House Toronto, Domenic is our resident expert on cold-weather curation. He put together a look of his cozy must-haves for us, so we sat down to find out more…

Last month, we opened our first flagship store in Canada. To mark the massive milestone we celebrated with a week of festivities and special guests.

We've been on the hunt for a local partner that could bring something fresh to our Toronto store opening. It didn’t take long before we stumbled upon Southbrook Organic Vineyards – a small family-run winemaker focused on earth-friendly farming.

When you opt for high quality made-to-measure like us, we want you to wear them for as long as possible. Here’s how to get the most out of older occasion wear and ensure you still look and feel amazing.

The hockey star and Toronto native curated a made-to-measure collection designed as tribute to the city. We're taking a deep dive into each look, tailored to a different aspect of Mark’s life in hockey and beyond the rink.

As your final layer on display to the world, your coat can really define your cold-weather look. Sharp and versatile, the car coat is an essential for fall.

It’s been a long time coming, but the doors to our first Canadian flagship store are finally open. Three floors and 3,000sq. ft of made-to-measure, tailoring traditions, and inspiration.

As we put the last hand on our new Toronto flagship store, seeing everything come together in one beautiful space, the result of a neatly planned operation that started over 10 months ago – I’ve been thinking about what it means to ‘return to work’.

The leaves are changing and with it, our wardrobes. To meet those cooler days ahead with comfort and warmth, we’ve just dropped a whole new collection.

Striking the sweet spot between smart and casual is art form unto itself these days. One of looks that nails this balance is from style advisor Scott at Mitchells in Westport.

We’re getting back to the grind and slowly returning to a new normal. If you’re wondering how to bring more smart-casual into your work wardrobe, our style advisors have all the tips.

The location of our latest shoot is a fascinating collision of the past and future – a unique building created in 1788 for a society of scientists, artists, entrepreneurs, and thinkers.

If you’re feeling the urge to shake up your fall wardrobe, a session with your style advisor can be invaluable. Here’s how to get the most out of your time together.

We’d like to introduce you to our new favorite place to relax: Fier. Nestled in the quaint village of Eersel, the store is one of the newest Atelier Munro locations.

The demand on festive wear is expected to be high. Like the champagne shortage last year, we recommend getting in early to ensure you don’t miss out.

Our new collaboration with the Dutchman, inspired by the tulip Semper Augustus, explores finding beauty in the unexpected and rethinking how we define flaws.

Comfortable with an easy and instant refinement, knitwear is a true wardrobe hero. Especially when it comes to work. Here are our favorite combinations for nine-to-five. 

Store lead and style advisor for our flagship store, Bastiaan, walks us through a recent buying trip to Milan and the inspiration discovered there.

As we make our way back from summer break, we’ve stumbled upon an antidote to business as usual – a guide to slowing down, enjoying more, and being happy.

Dutch artist Danny Vera is bringing his bold signature aesthetic to stages around Europe. We got together to discuss his style throughout the years and his latest exciting creations with Atelier Munro.

With the sun shining, we would be remiss not to highlight this beautiful seaside location. We asked Elsie and Guy from Icons Collections to share their top spots to explore next time you’re in town.

We are beyond excited to be opening another flagship store. This time, in the beautiful neighborhood of Yorkville, Toronto.

If you’re like us and leave your vacation packing to the last minute, don’t worry. We’ve put together a curated list of ready-to-wear items that are perfect for summer.

This summer sees one of our more delicious collaborations: two new wines curated by sommelier Simo Zbiri and made by independent winery Domaine de la Tucayne.

Comfortable and versatile, our lightweight jackets are a mainstay of the modern man’s wardrobe. Let us talk you through how to pick the right one for you.

With the last weeks of summer creeping ever closer, we’re getting ready for the colder days ahead. A whole new range of fabrics for fall and winter are now live online and available in stores.

Whether you prefer to stroll or cycle into work, there’s a certain art to staying smart on the way. We turned to our Head of Digital, Len, for his answer to morning commutes: a stretchy water-repellent suit.

Terrace season is in full swing and to make the most of it, we asked Ricardo from The AM House Amsterdam where to go. Check out his favorite alfrescos from around Europe.

With its fresh, virgin mornings with a newspaper and espresso on an empty terrace, the endless strolls through unknown and humid cities, the late night parties on hillsides overseeing the sleeping bay, the wonderful encounters with art, culture, old friends and new ones; summer is here.

Whether you’re headed away on summer break or escaping for the weekend, it’s essential to know how to pack properly. All it takes is some light origami work.

This June, Arno joined us for Pitti Uomo in Florence, giving us the opportunity to capture the Style Pastor and his thoughts.

Ricardo put together a look to beat the heat and it’s a masterclass in light layering. We got to pick his brain about the inspiration behind the outfit.

Heading away this summer? Here’s our quick guide to creating new styles and reordering old favorites from wherever you please.

The first issue of The AM Times. Not so much a milestone, but rather a stepping stone. A stepping stone to explore our love for character. Born out of a need to tell more stories, share deep dives, and explore the boundaries of what we’re doing at Atelier Munro. Capturing the people we work with, the products we make, the places we visit, and the planet we love.

As the title not-so-subtly suggests, the book tackles something close to our heart: the stark realities facing the fashion industry right now.

We were lucky enough to hop across the border to Belgium for an exciting new collaboration dressing the next generation of dancers.

The newest in our range of lightweight jackets featuring large distinctive patch pockets – ideal to carry all your essentials during your travels.

We’ve been lucky enough to get acquainted with the Dutch driver while working on our travel wear collection together.

We've recently introduced this shirt design and already can’t get enough. A contemporary take on your classic button-up.

If you weren’t already planning to see the city of classical greats this summer, there’s now one more reason to visit.

Perhaps no one understands this better than Alstermo Bruk. These Swedes have been creating beautiful suitcases for over two centuries.

Style advisor Juni put together one of our favorite looks this season. We sat down to find out what makes this modern ensemble work so well.

A diverse metropolis bustling with life, art, and a food scene that would make most major cities blush, Toronto has our captured heart.